By: Kim Verana
Many millennials likely have no idea that the “cool and trendy” streetwear they love is 30 to 40 years old.
Streetwear was a grassroots cultural movement that actually began with California skaters and surfers in the late 1970s and early 80s.
Essentially, streetwear started as an ensemble of ultra-casual, comfy pieces worn in the urban outdoors: T-shirts, jeans, baseball caps, sweaters, and sneakers. But since then, streetwear has been influenced by punk rock, hip-hop, Japanese and Korean street fashion, and even haute couture.
The latter’s assimilation of streetwear has made signature brands adapt the same ultra-casual and laid back looks–but with the hefty price tags. This is why we find ripped jeans and T-shirts with holes in them at malls, priced at thousands of pesos.
Naturally, the ever practical yet fashion-savvy Pinoy millennials are finding ways to catch the look without spending their entire paychecks. After all, how hard is it to punch or cut up holes into your T-shirt? Same look, anyways.
So now there’s an emerging trend on the internet called “Ukay-Ukay Challenge”. It’s one way get your haute streetwear cred without for an outrageously low price.
The ukay-ukay (used clothing store) is perfect hose with enough patience, fashion sense and a nose for bargains. Netizens taking on the Ukay-Ukay Challenge post their ukay-bought OOTDs with a mix of street fashion and stylish casual wear.
Carlisle Malacad and Rich Ford Dela Paz Jr. are just the two of many netizens who posted their “street fashion inspired” OOTDs. The two have gained attention online for being “chic and practical.”
Shopping at an ukay-ukay is not something to be embarrassed about. It just means that a person is practical when it comes to buying clothes, accessories, and shoes. Being fashionable is not always about how much you spend but more of creating a fab look that fits your taste and lifestyle.