Many of us are willing to overlook the age-old fact that quick-service foods are laden with preservatives because, let’s face it, they’re good and convenient. Not Burger King.
Burger King US has a new video ad that shows the classic whopper growing mold in a span of 34 days. This is to prove that the improved version of the whopper that will be available in all its restaurants by the end of 2020 will no longer include the preservatives and additives that make it look like the iconic and appetizing burger that it is — but it’s still “beautiful” as per the ad’s tagline.
This is part of the burger chain’s move to make its menu more wholesome in order to cater to its customers who Restaurant Brands International (the company that owns Burger King) bets are hungry for healthier and organic ingredients.
“We believe that real food tastes better,” said Chief Marketing Officer at Restaurant Brands International Global Fernando Machado.
“That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
McDonald’s is another fast food chain that has stopped including preservatives in some of the ingredients it uses for its burgers since 2018. The golden arches brand had also cut out the use of antibiotics in its chicken products two years prior.
Do you agree with Burger King’s approach? Does their ad make their burgers more appetizing than the rest of the burger chains? Tell us what you think in the comments!