With the fall of many industries nowadays, the pandemic is the only one to blame. And it is also the reason why there’s a rise of online selling anywhere in social media.
From cookies, ube pandesal, leche flan, to lasagna, baked sushi, banana bread, and any other ready-to-eat products, it’s very apparent that online selling is thriving in the new normal and there has been a significant growth of these business sprouting like mushrooms in our Facebook feed.
It’s not that actually surprising that many people are starting their own businesses this way because of the absence of retail and recreational establishments during the quarantine which dropped by 82% in the Philippines from February 29 to April 11, 2020, according to Maybank’s report entitled “Consumer Behavior During a Pandemic.”
With 7.3 million jobless Filipinos during the pandemic, the rise of small online business is expected as this is their step in earning for their families during the crisis and it looks like it helps because the demand of consumers also increased since they want to get what they want in the comfort of their homes.
The rise of online selling in the country is not new, however, it helps with our e-commerce industry.
But in this sea of new online selling businesses, I noticed something. Most of the people that I see, who just started their own business, are very well off, who have generous capital, and their motivation comes from boredom because of the quarantine.
Bear in mind, that my observation could just possibly be subjective. But I actually urge everyone to not be overwhelmed by the amount of appealing goods that they see online just because they’re deemed “trendy,” I also want everyone to assess the business itself.
Yes, it’s nice to support a friend who’s selling cookies worth 200 pesos, who’s also working-from-home comfortably in her house, and who delivers those said cookies to you in her car. But isn’t it much better to buy the same baked goods from someone who is in dire need of extra income?
This is why figuring out what business we should support can be a much more difficult conundrum. In my previous example, there isn’t anything wrong with supporting both businesses. My only problem is that the latter example gets less exposure hence there’s less support.
This conundrum goes with every other business, especially those that are already established. There are many questions in mind like: “Are they ethical?” “Do they pay their employees right?”, when I’m encountering a brand or any business.
A few years ago, when I started to educate myself with the problematic aspects of fashion as business, I realized that it’s not that different from other small businesses even if they’re just selling baked goods on Facebook, as weird as the comparison sounds.
Personally, I like to indulge myself with expensive clothes and food whenever I’m online shopping. But lately, it has been a huge priority of mine to look for better choices that would be the best for me and also the person that I buy it from. In the Philippines alone, we have a lot of small local businesses with a good cause, most of them to support their child’s education and to provide for their family.
Again, instead of drowning in the current, just swim along with it and give your best shot to catch the best of the best fish in the sea of online selling.