When I was a kid, one of the first pages I’d flip to on any magazine (namely K-Zone) would be the horoscope page. At the time, I would really only check what kind of art they’d place for Capricorns, hoping it was something cute. As I got a little older, I’d actually read what was there.
The thing is, I never really believed in what I read. Aside from the horoscopes being vague and not specific enough to me, I just figured it wouldn’t do me any good to trust in advice that was supposedly dictated by how the stars aligned on the day I was born… or something like that.
But then, for some reason, a few years ago, astrology somehow became a thing again. People would ask, “What are your big three (sun, moon, and rising)?” and would say, “Oh, that makes sense,” and leave you with that.
I even remember when I was new to my office, one of the first things I was asked was “When’s your birthday?”, which was then followed up with “Do you know what time you were born?”. Eventually, this became a thing with our group whenever we’d have a new person at the office so we could look up their natal charts.
So what’s the big deal, and why do we Zoomers (and some younger millennials, too) like to talk about it so much? Heck, there’s even an entire Facebook group called “Zodiac Trashtalkan”. But why?
It’s not at all new nor is it some TikTok challenge. In fact, it’s very old and traverses various cultures from all over the world.
But maybe it’s because it’s instant, it’s personalized, and it relieves us of stress.
By instant, I mean that there are several websites and apps where you can place your birth date, place, and time, and in a matter of seconds, you’ll have a whole list and chart that maps what your signs are: sun, moon, mars, venus, and so on. There are enough apps that even give you regular updates on how your day is gonna go.
Plus, it’s personalized. I can’t speak for other generations but I find that Zoomers enjoy anything that boosts and promotes their individuality. Must be because of all the shows and celebrity-given advice that told us to “just be yourself!”.
Sometimes, we just use astrology as memes: “Is mercury in retrograde again? Because everything sucks right now.” or “What’s the worst sign, and why is it Gemini?”. But even if we joke about it, we still hold respect for it, and it’s probably because we turn to it in times of stress.
In 1982, psychologist Graham Tyson said that people were ready to use astrology as a coping device when they were under high stress conditions. And guess what? Gen Z is the most stressed generation today. So it makes sense, really.
For some Zoomers, it serves as actual guidance. For others, it’s their way to cope with all the stressors of the world. Whatever it is, it’s something this generation seems ready to hold on to.